Title: Dundee United’s New Kit Launch Receives Praise, But Manufacturer Makes a Colorful Mistake
Dundee United recently unveiled their new home kit, which has been well-received by fans. However, the Italian sportswear brand Erreà, who produced the kit, made a critical error in their promotion. Despite this misstep, supporters are eagerly awaiting the release of the new kit. Let’s delve into the details and explore the reactions surrounding Dundee United’s latest kit launch.
1. Erreà’s Deal with Dundee United:
Erreà signed a deal with Dundee United to produce their strips starting from this season. As part of the partnership, Erreà unveiled their first offering, the home kit, on social media. The release date for the kit is yet to be confirmed.
2. The Mix-Up:
Erreà posted images of the jersey being modeled on Twitter, accompanied by a description that left United fans with a complaint. The description referred to the color of the kit as orange, while the official color of Dundee United is tangerine. Fans quickly pointed out this mistake, emphasizing that the club plays in tangerine, not orange.
3. Erreà’s Defensive Response:
Erreà responded defensively to the fans’ comments, acknowledging the inaccuracies and promising improvement for future releases. However, their response also questioned whether fans even liked the jersey, adding a touch of sarcasm to their comeback.
4. Positive Reception of the Kit:
Despite the color mix-up, fans expressed their approval of the new kit. Many described it as stunning and classy. Even fans of rival clubs, such as Hearts, couldn’t help but admire the design. Excitement was palpable among supporters who eagerly awaited the opportunity to purchase the new kit.
5. The Sponsor Dilemma:
While fans appreciated the overall design of the kit, many expressed disappointment with the sponsor placement on the front. Some fans believed that the kit looked even better without the sponsor logo. However, United’s head of commercial and sponsorship, Elliot Shaw, expressed his delight with the kit and introduced Bartercard as the new front-of-shirt sponsor for the upcoming season.
Dundee United’s new kit launch generated excitement among supporters, despite Erreà’s color mix-up in their promotional description. Fans eagerly await the release of the kit, appreciating its stylish design. The sponsor placement on the front of the kit received mixed reactions, with some fans preferring it without any logos. Overall, Dundee United’s new kit has made a positive impact, and the club looks forward to a successful partnership with Erreà and their new sponsor, Bartercard.