Liverpool Unveil New Third Kit for 2023/24 in Brilliant Fashion
Liverpool have officially unveiled their new third kit for 2023/24 in brilliant fashion, with Alisson, Dominik Szoboszlai and Missy Bo Kearns surprising fans. The live reveal of the new kit took place at the historic Eventim Olympia in Liverpool, in collaboration with Boss Nights, who invited hundreds of Liverpool fans to a sell-out pre-season gig.
Alisson was first out and impressed on lead guitar, accompanied by singer Kieo, before he called Szoboszlai and Kearns to join him on stage wearing the new jersey. A closer look at the kit reveals a purple ripple pattern with black sleeve cuff, black collarbone inserts and black side panelling. Matching shorts and purple ripple socks complete the matchday kit. Purple was last worn by the Reds during the 2018/19 season.
Design Features of the New Kit
The design is one we are unlikely to see often in competitive action, but it is to prove popular among supporters nevertheless. The Liverpool crest and Nike Swoosh logos have a unique speckled finish from Nike Grind, which is made by transforming manufacturing scrap and end-of-life shoes into new recycled materials. For this season when the kit is worn in European competitions, it will feature the LFC Foundation patch on the reverse. LFC Foundation are the club’s official charity who provide life changing opportunities for young people and families both home and away.
Sustainability Features of the New Kit
In line with LFC’s The Red Way sustainability programme, the Nike kit is sustainably made, with on the pitch and replica jerseys constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles. Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider Move to Zero initiative, with football apparel leading the way in sustainability.
Availability and Discounts
The kit is now available to pre-order from today on LFC’s official online store (UK and internationally) and the LFC Store App for delivery from the official launch day on August 17. Available in men’s, women’s and junior sizes, and in a match and stadium version. Jerseys can also be personalised with the brand-new Premier League name and number. As with previous seasons, the club is offering a 10% discount off the price of the new kits to all LFC official members and season ticket holders. This is also available for UK key workers via Blue Light and Network and students via Student Beans. More information on eligibility and how to redeem the discount can be found here.
Pre-Order Now
Fans can now pre-order the new Liverpool FC third kit from the official LFC online store here. With its unique design features, sustainability features, and discounts available, this is sure to be a popular kit among Liverpool supporters. Don’t miss out!