Erling Haaland, the talented footballer who has been making waves at Manchester City, has recently signed a contract to be an ambassador for the Norwegian Seafood Council. This exciting deal will see Haaland, who has already scored an impressive 81 goals in 87 games for his club, appear in TV commercials, posters, and digital ads worldwide. The contract is set to run until October 2026, allowing Haaland to continue elevating his off-pitch progress.
Haaland, who hails from Leeds but represents Norway, expressed his delight at the collaboration, stating that seafood has always been a part of his upbringing and diet. He believes that Norwegian seafood is the best in the world and that it still holds a significant place in his life. By partnering with the Norwegian Seafood Council, Haaland hopes to promote tasty and healthy seafood on a global scale.
The Norwegian Seafood Council is equally thrilled about this partnership. Christian Chramer, the council’s CEO, recognizes Haaland as one of the world’s best footballers and applauds his unrivaled global visibility. Chramer sees the connection between Haaland and Norwegian seafood as obvious and believes that combining two of Norway’s strongest brands will be a source of immense pride.
While seafood plays a crucial role in Haaland’s life, it isn’t the only thing that fuels his success on the field. In a recent revelation by The Sun, it was uncovered that Haaland attributes part of his prowess to a lucky hat-trick pasta dish he regularly enjoys at his favorite Italian restaurant, Vero Moderno in Salford, Greater Manchester. The dish consists of pasta, cream, and mushrooms and is cooked especially for him by the restaurant’s owner, Beppe Piccoli. Haaland has been dining at Vero Moderno once a week for the past two years, crediting the signature dish for his incredible goal-scoring ability.
Beppe recalls the first time he served Haaland the dish, saying, “When I first gave it to him the very first time I met him, it was before the season kicked off. I said, ‘When you score a hat-trick on Sunday, please thank Beppe and Vero Moderno.’ He scored a hat-trick, didn’t he? It was funny.” This quirky superstition has clearly worked wonders for Haaland, and he continues to rely on his lucky pasta to deliver exceptional performances on the pitch.
As Haaland prepares to face the Czech Republic with Norway’s national team, his contract with the Norwegian Seafood Council solidifies his status as a global ambassador for both football and Norwegian cuisine. With his remarkable goal-scoring record and growing popularity, Haaland’s off-pitch progress is certainly on an upward trajectory. Fans can look forward to seeing him in TV commercials and digital ads, representing both Manchester City and the Norwegian Seafood Council with pride.