The BBC has quietly axed MOTDx, a popular football show that targeted younger audiences. The decision comes after a public spat between Football Focus hosts Alex Scott and Dan Walker, and reports of a drop in viewing figures. MOTDx, hosted by Jermaine Jenas, has been on screens since 2019 and provided a relaxed look at football, as well as delving into music, fashion, and culture. The show aired on BBC Three and BBC Two. However, the BBC spokesperson stated that they will be producing more digital content for audiences across BBC Sport platforms and MOTDx will no longer continue.
The decision to cancel MOTDx is part of the changes made to the BBC’s football output this season. Scott and Walker’s public debate over Football Focus also played a role in the decision. Walker, who now works for Channel 5, claimed that the programme was “struggling.” Last year, Beeb chief Tim Davie admitted that the channel’s plan to “lurch to youth” would be abandoned. Walker expressed his love for Football Focus and stated that he poured everything into the show every week to keep it relevant. Scott’s response of “interesting” on Twitter was seen by some as a dig at her predecessor. Walker defended himself, acknowledging that both of them work hard in a saturated market.
MOTDx is not the only iconic show to lose its slot this season. Sky Sports has also axed Soccer AM after 20 years due to technical issues. These cancellations highlight the challenges faced by sports shows in an increasingly competitive and digital landscape.
The decision to cancel MOTDx may disappoint its loyal viewers, especially those from younger demographics who appreciated its fresh and relaxed approach to football coverage. The show provided exclusive interviews and explored various aspects of football culture beyond the game itself. However, the BBC’s focus on producing more digital content reflects the changing viewing habits of audiences, particularly among younger generations who consume content online.
The rise of streaming services, social media platforms, and online sports content has transformed the way people engage with sports. Traditional television shows face stiff competition from digital platforms that offer more interactive and personalized experiences. To stay relevant and attract younger audiences, broadcasters must adapt their strategies and embrace digital platforms.
The cancellation of MOTDx also raises questions about the future of football shows on traditional television channels. As viewing habits continue to evolve, broadcasters need to find innovative ways to engage audiences and differentiate themselves from digital competitors. This may involve incorporating interactive elements, leveraging social media, and providing unique insights and analysis that cannot be found elsewhere.
Despite the cancellation of MOTDx, football fans can still expect a wide range of football coverage from the BBC. The broadcaster remains committed to providing comprehensive coverage of the sport across its various platforms. This includes live matches, highlights, analysis, and interviews with players and managers. The BBC’s decision to produce more digital content indicates its recognition of the changing media landscape and its determination to meet the evolving needs of its audience.
In conclusion, the BBC’s decision to cancel MOTDx reflects the challenges faced by traditional television shows in an increasingly digital and competitive landscape. The cancellation comes after a public spat between Football Focus hosts Alex Scott and Dan Walker and reports of a drop in viewing figures. While the cancellation may disappoint some viewers, it is part of the BBC’s strategy to produce more digital content and adapt to changing viewing habits. The future of football shows on traditional television channels will depend on their ability to innovate and provide unique experiences that engage audiences in new and exciting ways.