# Women’s Super League Sticker Collection Launched in December
The Football Association (FA) and Italian sticker company Panini have announced the launch of the first Women’s Super League (WSL) sticker collection in December 2020. The album will feature nearly 350 stickers of players and icons of the league, with 12 “shinies” (a special foil sticker) from all 12 teams included in the collection.
The WSL season kicked off last weekend with a league record crowd of 54,115 watching Liverpool beat Arsenal, and the 2022-23 season saw attendances rise by 170%. This summer saw European champions England reach the World Cup final, with the WSL being the most represented professional league at the tournament in Australia and New Zealand.
Katie Gritt, Panini’s head of sport marketing, said: “We couldn’t be prouder of this collection and what it represents, the phenomenal growth and success of these incredible women. We look forward to supporting the continued growth of the women’s game through our Barclays WSL collections.”
Panini first created a women’s football collection for the 2011 World Cup, and last year they launched their first women’s domestic football collection for Spain’s top-flight Liga F. The new WSL sticker album will allow fans to collect and trade stickers of their favourite players, something that FA’s director of women’s football, Baroness Sue Campbell, is excited about: “With fan experience key to everything we do, we are delighted that fans of the WSL will now be able to collect and trade stickers of their favourite players.”
The WSL has seen an incredible rise in popularity over the past few years, with more people than ever before tuning in to watch the games and attend matches in person. The launch of the sticker collection is a great way for fans to show their support for their favourite teams and players, while also helping to promote the growth of women’s football in general.
The launch of the WSL sticker collection is just one example of how the FA is working to promote and grow the women’s game in the UK and beyond. With more people than ever before tuning in to watch the games and attend matches in person, it is clear that there is a huge appetite for women’s football and this new collection is sure to be a hit with fans of all ages.
So if you’re a fan of the WSL, make sure to get your hands on the new sticker collection when it launches in December! And don’t forget to tune in to Manchester City v Chelsea in the WSL on Sunday from 12:15 BST on BBC Two!