EVERYONE is saying the same thing after Uruguay boss Diego Alonso was smashed in the face with the ball in their game against South Korea.
The South American manager was taking charge of his first ever World Cup match as his side got their campaign underway in Qatar.
But it was an incident midway through the second period that has got everyone talking.
Urging his team on from the touchline, Alonso got more than he bargained for when Woo-Young Jung headed the ball straight into his face from close-range.
Despite the potentially painful moment, the 47-year-old responded with minimum fuss.
But fans on Twitter felt his pain.
One fan joked: “Diego Alonso took one smack in the face and pretend it didn’t happen”
Another said: “Ouch!”
A third said: “He’ll have a shiner by the time he gets up in the morning.”
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A fourth wasn’t as sympathetic and said: “Good. Some bizarre decisions with the line up and subs.”
Uruguay are back in action against Portugal in their next Group H match on Monday.