Venezia, the Italian Serie A side, has been facing a unique challenge as they prepare for the upcoming season. Known for their stylish kits and collaborations with sports brand Kappa, Venezia has earned the title of the “world’s most fashionable club.” However, this season, Kappa decided not to extend their deal with the club, leaving Venezia without a kit manufacturer.
With just a month to go before the start of the new league campaign, Venezia has been forced to take matters into their own hands. They have been playing their pre-season friendlies in DIY kits, showcasing an all-black strip with a centralised badge, no sponsor, and green and orange trim on the sleeves. Despite being a makeshift effort, fans have been impressed by the design and have called for the club to keep it as their official shirt for the season.
On social media, supporters have praised the DIY kit, with one fan describing it as “one of the coldest kits” they have seen. Another fan mentioned that it looks better than anything Kappa had produced in the past. The positive response from fans is not surprising considering the team’s 7-0 victory in their friendly match wearing the DIY kit.
While Venezia’s future kit supplier remains uncertain, rumors have been circulating that the club may sign a deal with Nocta, a sub-brand of Nike headed by famous rapper Drake. Reports suggest that Nocta would be interested in partnering with Venezia due to their existing relationships from Nike’s previous production of the club’s kits. However, nothing has been confirmed yet.
Venezia’s rise in recent years has been remarkable. The club went from bankruptcy to Serie A thanks to investment from Duncan Niederauer, the chief of the New York Stock Exchange. After finishing rock bottom of the table in 2022, Venezia is now gearing up to compete in Italy’s top flight for the first time.
Throughout their journey, the club’s collaborations with Kappa have been renowned for creating stunning shirts. Players like Ethan Ampadu and former Manchester United star Nani have donned these superb kits while representing Venezia. However, with the expiration of the deal with Kappa, the club is searching for a new kit manufacturer to maintain their reputation for fashion-forward designs.
As Venezia continues their preparations for the upcoming season, their DIY kits have not only captured the attention of fans but also showcased the club’s resilience in the face of adversity. While the future remains uncertain, one thing is clear – Venezia’s fashion-forward reputation will continue to make a statement on and off the pitch.