Cadbury and Liverpool FC: A Partnership That Benefits Everyone
The partnership between Cadbury and Liverpool FC has been a great success, with both organisations working together to create an initiative that benefits everyone. The money raised from the sale of the limited edition bars has gone towards the Liverpool FC Virtual Employability Programme, providing mentorship and support to those in need.
The extension of the partnership will also see Cadbury and Liverpool FC continue to build on the success of the past three years by providing bigger and better experiences for fans ahead of Cadbury’s 200th birthday celebrations in 2024. With the launch of the biggest ever ticket giveaway, fans will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets, and cash prizes.
Virgil van Dijk Surprises Fan Mikey Ryan
As part of this extended partnership, Virgil van Dijk surprised fan Mikey Ryan, who is part of the Liverpool FC Virtual Employability Programme. After five months of virtual mentoring sessions, Cadbury mentor Matt Parker arranged to meet Mikey in person for the first time, with Van Dijk joining them for the occasion.
Mikey was able to sit in Jurgen Klopp‘s seat in the dugout as the Reds warmed up, being greeted again by the No. 4 on the touchline, before watching the game from the stands. Mikey told Van Dijk of his role upon their initial meeting: “You know people can be suffering from loads of things in many ways but you never know. But that hour of the day, you’ve got to try and make that the best hour that they could possibly get, and that’s what I just try and do when I go and deliver.”
Conclusion
The partnership between Cadbury and Liverpool FC has been a great success, providing real-world business knowledge and advice to those in need through the Liverpool FC Virtual Employability Programme. With the extension of the partnership, fans will have even more opportunities to experience the magic of Anfield with the launch of the biggest ever ticket giveaway. Plus, Virgil van Dijk surprised fan Mikey Ryan, who is part of their employability programme, with a trip to Anfield. This partnership is a great example of how two organisations can work together to benefit everyone involved.