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The Rise of International Soccer Friendlies in the United States and Their Growing Significance

Date:

Title: The Growing Significance of Preseason Soccer Friendlies in the United States

Introduction:
The United States has become a popular destination for European football clubs to hold preseason friendlies. These matches, although technically meaningless, hold great significance for the international soccer ecosystem. They generate substantial revenue and offer unique experiences for American fans. This article explores the impact of these friendlies on both the clubs and the growing American soccer market.

The Thrilling El Clasico Preseason Friendly:
In a thrilling preseason friendly between Barcelona and Real Madrid at MetLife Stadium, 82,154 fans braved a storm to witness the spectacle. Despite the absence of some star players, the crowd reveled in watching young talents and seasoned veterans battle it out on the pitch. The match generated significant revenue and showcased the enthusiasm of American soccer fans.

The Rise of Soccer Friendlies in the U.S.:
The Barcelona vs. Real Madrid match was just one of many high-profile friendlies that took place across the United States this summer. European clubs such as Manchester City, AC Milan, and Wrexham embarked on tours, holding matches in MLS, NFL, college football, and even MLB stadiums. These friendlies not only entertain fans but also strengthen the business relationships between clubs and American sports organizations.

The Business Relationships Behind the Friendlies:
Manchester City and AC Milan, for example, have deep ties to American businesses. Manchester City is linked to the New York Yankees through shared ownership, while AC Milan is owned by New York-based RedBird Capital Partners, with a minority stake owned by the Yankees. These partnerships contribute to the growing popularity of European soccer in the United States.

American Ownership in International Football:
American ownership in international football is a growing trend, with examples like Arsenal’s owners, the Kroenke family, who also own the NFL’s Los Angeles Rams. Arsenal’s preseason tours in the U.S. not only promote the club but also capitalize on synergies between American sports organizations. The U.S. has become a key market for European clubs, offering significant growth opportunities.

Rare Experiences for American Fans:
Watching top-tier European clubs play in local stadiums remains a rare experience for American soccer fans. Liverpool’s matches against Manchester United and Arsenal drew large crowds, showcasing the importance of the U.S. market for these clubs. Liverpool’s CEO emphasized the tremendous growth potential that the American market holds.

The Future of Soccer in the U.S.:
Starting next year, more important matches are expected to take place in the U.S., potentially reaching the level of Champions League games. FIFA’s rule change allowing domestic league matches to be played abroad hints at the possibility of hosting significant matches in the United States. The congested football calendar poses challenges, but the growing popularity of American soccer makes adaptation necessary for clubs and players.

Conclusion:
Preseason soccer friendlies in the United States have grown in significance, not only generating revenue for clubs but also expanding the American soccer market. The enthusiasm of American fans, coupled with the business relationships between clubs and American sports organizations, has contributed to the success of these friendlies. As soccer continues to thrive in the U.S., the future may hold more high-profile matches, further cementing the country’s place in the international soccer ecosystem.

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