Why AC Milan is Struggling to Sell Out the San Siro for their Champions League Match Against Liverpool
Liverpool fans are eagerly anticipating their team’s first Champions League game of the season against AC Milan. However, their Italian counterparts seem to be struggling to sell out the San Siro for the match. This article explores the reasons behind AC Milan’s ticket sales slump and sheds light on the implications for both the club and its fans.
AC Milan’s recent performance on the field may be one of the key factors contributing to the low ticket sales. The Italian club has failed to win a game so far this season, with two draws and a defeat. This lack of success may have dampened the enthusiasm of some fans, leading them to hesitate when considering purchasing tickets for the Champions League match against Liverpool.
Another significant factor affecting ticket sales is the steep price of the tickets. Milan’s remaining tickets for the match range from €349 (£294) to €59 (£49), with even the cheapest option being relatively expensive. In comparison, Liverpool’s most expensive regular adult seat in Europe this season is £61. These high prices may deter fans, especially those who are already disappointed with the team’s performance.
According to SempreMilan, ticket prices for the match against Liverpool are significantly higher than those for Milan’s next Serie A match. For example, a ticket in the ‘Secondo Rosso’ section, equivalent to the Upper Main Stand, costs €139 (£117) against Liverpool, but only €59 (£49) for the Serie A match. This price discrepancy may seem unfair to fans and further discourage them from purchasing tickets.
The situation is particularly challenging for families. A ticket in the dedicated family section costs €129 (£108) against Liverpool. SempreMilan rightly points out that a family of three or four usually doesn’t have the means to spend €387/€516 on a single game. This high cost puts families in a difficult position, making it even less likely for them to attend the match.
Ticket prices have been a contentious issue in football in recent years, with many fans expressing their frustration at the escalating costs. AC Milan’s struggle to sell out the San Siro for the Champions League match against Liverpool is indicative of this broader trend. Despite the tickets being available to anyone, the prices remain prohibitively high for many fans.
The implications of this ticket sales slump are significant for both AC Milan and their fans. From a financial perspective, the club may miss out on potential revenue from ticket sales. Moreover, the lack of a full stadium atmosphere could also impact the players’ performance. The San Siro can accommodate 75,923 spectators, but currently, it appears that the club will fall short of achieving that figure for the Liverpool match.
In conclusion, AC Milan’s inability to sell out the San Siro for their Champions League match against Liverpool can be attributed to a combination of factors. The team’s underwhelming performance this season and the high ticket prices are the main culprits. The situation is particularly challenging for families who find the cost of attending the match prohibitive. This ticket sales slump has implications for both the club and its fans, affecting potential revenue and the overall atmosphere at the game.