The Fifa World Cup 2026 Brand launch event was attended by several celebrities, including Brooklyn Beckham, Kelly Osbourne, Angelina Jordan, and Mexican actor Cristo Fernandez. The event, held in Los Angeles, unveiled the logo for the 2026 tournament, which will be hosted in Canada, Mexico, and the United States. The exclusive green carpet event was also attended by former men’s international Alexi Lalas, former women’s team manager Jill Ellis, former Mexico goalkeeper Jorge Campos, and Honduran journalist Ana Jurka. Real Madrid and Brazil legend Ronaldo Nazario was on stage with Fifa chief Gianni Infantino to help with the launch of ‘WE ARE 26’, which Infantino described as a rallying cry. The tournament will feature 104 matches across 16 cities and is expected to be the biggest and most inclusive and diverse World Cup ever.