New England Patriots Unveil Largest Outdoor Video Board in North America
The New England Patriots are gearing up for the upcoming NFL season with a stunning addition to their home stadium. As part of a $250 million renovation to Gillette Stadium, the team has unveiled the largest outdoor video board in North America. Measuring an impressive 22,200 square feet (370 x 60), the video board features a curved radius and boasts an astounding 20 million pixels.
The Patriots organization is excited about the new video board, which is expected to make a striking first impression on fans. Jim Nolan, the chief operating officer of Kraft Sports + Entertainment, expressed his enthusiasm, stating, “We wanted something big. Once you start designing it, the curved radius, and you start doing the math — we were right there to be the largest outdoor video board in North America. So, we said, ‘let’s make sure it is.’ We have this large blank canvas now to provide more content for our fans.”
The renovation project, which began in January 2022, is on track to be completed in time for the Patriots’ regular-season home opener against the Philadelphia Eagles on September 10. This will be a challenging test for quarterback Mac Jones and new offensive coordinator Bill O’Brien as they aim to bounce back from a disappointing 8-9 season in 2022.
In addition to the impressive video board, the stadium renovation includes a 218-foot-tall lighthouse with a 360-degree observation deck at the top. This unique feature will provide fans with breathtaking views of the surrounding area and enhance their overall game-day experience.
Owner Robert Kraft’s investment in the stadium renovation is the largest singular investment he has made since Gillette Stadium opened in 2002. The decision to upgrade the video board was driven by a desire to create an interactive and immersive experience for fans. Jen Ferron, the chief marketing officer of Kraft Sports + Entertainment, explained, “It gives us an ability to have an interactive and immersive experience for our fans, something we haven’t seen.”
The new video board is a significant upgrade from its predecessor, which was five times smaller. With its massive size and impressive pixel count, the video board will provide fans with crystal-clear images and enhance their viewing experience during games. Whether it’s replays, highlights, or interactive content, the video board will undoubtedly captivate and engage fans in a whole new way.
The Patriots organization is known for its commitment to providing a top-notch game-day experience for fans. The addition of the largest outdoor video board in North America is a testament to this commitment. The team understands the importance of creating an immersive atmosphere that keeps fans entertained and engaged throughout the game.
As the Patriots look to bounce back from a disappointing season, the new video board will play a crucial role in energizing the fan base and creating a sense of excitement. With quarterback Mac Jones taking the reins and new offensive coordinator Bill O’Brien calling the shots, the team is eager to showcase their revamped offense on the big screen.
The completion of the stadium renovation and the unveiling of the new video board mark an exciting chapter for the New England Patriots. Fans can look forward to an enhanced game-day experience that combines state-of-the-art technology with the rich tradition and history of the team.
In conclusion, the New England Patriots have unveiled the largest outdoor video board in North America as part of a $250 million renovation to Gillette Stadium. Measuring 22,200 square feet and featuring a curved radius and 20 million pixels, the video board is set to provide an immersive and interactive experience for fans. With the renovation on track to be completed for the Patriots’ home opener, fans can expect an exciting season ahead with a revamped offense and a stunning new addition to their game-day experience.