NWSL Announces New Broadcast Deals with ESPN, CBS Sports, Prime Video, and Scripps Sports
The National Women’s Soccer League (NWSL) has revealed its new broadcast partnerships with ESPN, CBS Sports, Prime Video, and Scripps Sports, set to begin in 2024. These deals are expected to significantly increase the league’s viewership. Here are the key details:
Four-Year Deals with Each Partner
- Each partner has agreed to a four-year deal with the NWSL.
- They will broadcast a minimum of 20 games each on their respective platforms during the upcoming season.
Streaming Options
- Prime Video will stream regular-season matches on Friday nights.
- Scripps’ ION network will air two prime-time matches on Saturdays, preceded by a studio show at 7 p.m. ET.
- CBS will broadcast a package of regular-season matches and stream them on Paramount+.
- ESPN will show matches across ABC, ESPN, ESPN2, and ESPN Deportes, as well as stream them on ESPN+ in both English and Spanish.
Deal is DONE.
The game has changed.
— National Women’s Soccer League (@NWSL) November 9, 2023
Additional Details
- The remaining regular-season schedule will be part of a direct-to-consumer package produced and distributed by the NWSL.
- ION will broadcast the 2024 NWSL Draft, with the date yet to be announced.
Playoff Coverage
- Prime Video, CBS, ESPN/ABC will broadcast the NWSL playoffs, with each network airing specific quarterfinal and semifinal matches.
- CBS will continue to air the championship game in prime time and make it available for streaming on Paramount+.
A Major Win for NWSL
The NWSL’s new broadcast deals represent a significant improvement for the league, with a combined $60 million per year across all partnerships. This four-year deal sets the stage for even bigger opportunities in the future. Compared to other sports leagues’ long-term deals, such as MLS’s 10-year term with Apple and U.S. Soccer’s eight-year deal with Warner Bros. Discovery Sports, the NWSL has secured a favorable agreement.
Challenges and Opportunities
While the new broadcast partnerships offer exciting prospects, there are challenges ahead. The NWSL will need to navigate shifting viewership habits and promote games across multiple networks effectively. However, all four broadcasters have committed to extensive marketing efforts and cross-promotion.
Expanded Playoffs
The NWSL playoffs will expand with the addition of Bay FC and Utah Royals FC. Eight teams will now qualify for the postseason, with four quarterfinal matches split across the broadcast partners. This expansion aims to maintain the league’s parity and excitement, but future expansions will require careful consideration to preserve the regular season’s significance.
Remaining Regular-Season Games
While the majority of regular-season games will be broadcast through the new partnerships, the NWSL has retained a “direct-to-consumer” package for the remaining matches. The specifics of this package are yet to be announced, but the league promises increased production quality across all platforms to ensure a consistent viewing experience.
Conclusion
The NWSL’s new broadcast deals mark a significant milestone for the league, providing increased exposure and financial support. With the backing of ESPN, CBS Sports, Prime Video, and Scripps Sports, the NWSL is poised for continued growth and success in the coming years.
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(Photo: Peter Casey / USA Today)