NFL+ Expands Streaming Service to Include NFL Network and NFL RedZone
The NFL announced on Thursday that its streaming video subscription service, NFL+, will now offer the ability to watch NFL Network and NFL RedZone. This is a significant development for NFL fans who have always wanted direct access to these popular channels. Here’s everything you need to know about this exciting expansion.
What Does NFL+ Offer?
NFL+ is currently in its second season and provides subscribers with a range of content. For $6.99 per month or $49.99 per year, users can enjoy a live stream of NFL Network, as well as access to live out-of-market preseason games, local and primetime regular season and postseason games.
For those looking for even more football coverage, there is an option to upgrade to NFL+ Premium for $14.99 per month or $99.99 per year. This premium package includes NFL RedZone, a program hosted by Scott Hanson and produced by NFL Network. NFL RedZone is known for its multi-screen action and coverage of all the key moments during games. It is also available with a subscription to DirecTV, YouTubeTV, and other streaming services.
Changes in Pricing
When NFL+ was launched last season, it was available for $4.99 per month or $39.99 annually. The premium version was priced at $9.99 per month or $79.99 per year. The current pricing structure reflects the league’s research on what would be affordable for different tiers of customers.
The Significance of This Expansion
The addition of NFL Network and NFL RedZone to NFL+ is a game-changer for football fans. Many have longed for the ability to watch these channels directly without having to rely on traditional cable or satellite TV providers. NFL RedZone, in particular, has gained a massive following due to its comprehensive coverage and host Scott Hanson’s engaging commentary. Now, fans can access these channels on the go, fulfilling a long-standing demand.
The Price Point Debate
The decision to set the price for NFL+ Premium at $14.99 per month ($99.99 per year) was based on the league’s research and understanding of what fans are willing to pay. While some may argue that it is a fair value considering the content offered, others may question whether it is worth the price. Ultimately, the success of this pricing strategy will depend on the response from the league’s estimated 180 million fans.
Positive Reactions from NFL Officials
NFL commissioner Roger Goodell expressed his excitement about the expansion of NFL+ in a statement, stating that it will provide greater access to football content for fans everywhere. The league launched NFL+ last season to strengthen its direct relationship with millions of fans, and the response has been excellent. This move aligns with the NFL’s overall media strategy of reaching a wider audience and generating revenue through direct-to-consumer platforms.
The Backstory
In June, the NFL and DirecTV announced a multiyear renewal that includes RedZone access for all DirecTV customers. Previously, DirecTV produced its own version of RedZone, but the NFL decided to move on from its Sunday Ticket deal with DirecTV and instead signed a seven-year deal with YouTube. This new partnership is valued at approximately $2 billion per year.
In Conclusion
The expansion of NFL+ to include NFL Network and NFL RedZone is a significant development for football fans. It provides them with the opportunity to access these popular channels directly through a streaming service. The pricing structure reflects the league’s understanding of fan preferences and affordability. With this move, the NFL continues to strengthen its direct relationship with fans and adapt to the evolving media landscape.