Newcastle United Amends Ticket Ballot System Following Supporters’ Trust Concerns
Newcastle United has made changes to its controversial new ticket ballot system after the club’s supporters’ trust expressed concerns about the financial implications for fans. The club recently announced a random ballot process for the upcoming 2023-24 season, which will see the team compete in the Champions League for the first time in two decades.
Under the new system, adult fans are required to pay a season membership fee of £37 to receive “priority access” to home games at St James’ Park through a ballot. However, they were informed that if successful, seats would be allocated randomly, with payment taken automatically. This meant that fans could potentially pay up to £74 for a match ticket, a 28 percent increase from last season’s most expensive option.
The Newcastle United Supporters’ Trust (NUST) expressed its concerns about these changes, stating that it was “hugely concerned” and urgently seeking clarity. The trust highlighted that the potential difference in price between ticket categories is significant and could be a significant financial burden for many fans during a cost-of-living crisis.
In response to the concerns raised by the supporters’ trust and fans, Newcastle United announced on Wednesday that it had adjusted the ballot process. Members are now able to select a specific ticket price category that best suits their needs. The club also clarified that payment will only be taken automatically if supporters are successful in their chosen category.
Newcastle CEO Darren Eales emphasized the importance of supporter engagement and stated that the club will continue to seek fans’ views as they work towards sustainable success together. The NUST expressed its appreciation for the club’s response and stated that it was glad the concerns had been addressed.
The new ballot system opened on August 2, ahead of Newcastle’s first Premier League game at home against Aston Villa on August 12. In addition to the changes in the ticketing system, the club has also introduced a new international membership category for the first time this season.
The NUST emphasized the importance of putting Newcastle United fans first and maintaining the integrity and uniqueness of the St. James’ Park atmosphere. The trust believes that it is imperative for the club to prioritize the interests of the fans and ensure that their experience remains special.
The adjustments made by Newcastle United demonstrate the club’s willingness to listen to its supporters and address their concerns. By allowing fans to choose their preferred ticket price category, the club is providing more flexibility and ensuring that the financial burden is not excessive for supporters.
Supporter engagement is crucial for any football club, and Newcastle United’s response to the concerns raised by the supporters’ trust is a positive step in building a strong relationship with the fan base. By actively seeking fans’ views and making changes based on their feedback, the club is showing its commitment to creating a sustainable and successful future.
As the new season approaches, Newcastle United fans can now participate in the ticket ballot system with more confidence, knowing that their preferences regarding ticket prices will be taken into account. This adjustment will help alleviate the financial worries of many fans during these challenging times.
In conclusion, Newcastle United has amended its ticket ballot system following concerns raised by the supporters’ trust. The club’s decision to allow fans to select their preferred ticket price category demonstrates its commitment to putting fans first. By actively engaging with supporters and making changes based on their feedback, Newcastle United is working towards creating a positive and inclusive environment for its fan base.