Manchester United Extends Partnership with Adidas until 2035 in £900 Million Deal
Manchester United has announced the extension of their partnership with Adidas until 2035 in a deal worth £900 million. This renewal comes after the Premier League club returned to the German sportswear giant in 2015-16, ending a 23-year absence. The new agreement solidifies Adidas as the official kit supplier for Manchester United well into the next decade.
The 10-year extension is the largest in Premier League history, with a minimum value of £90 million per season. The club attributes this decision to the success of shirt sales across both the men’s and women’s teams during the offseason. Additionally, Manchester United emphasizes that this partnership will further enhance their commitment to driving the women’s game forward, following the reintroduction of the Manchester United women’s team in 2018.
Richard Arnold, CEO of Manchester United, expressed his excitement about the extended partnership, stating, “The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair, and high performance.” He also highlighted the innovative designs and technology that have characterized their collaboration over the past decade. Arnold looks forward to refreshing this powerful partnership throughout the remainder of this decade and into the 2030s.
Adidas CEO, Bjorn Gulden, echoed Arnold’s sentiments, saying, “We are extremely proud to announce the extension of the contract with Manchester United. Adidas and Manchester United are two of the most important brands in international football, and it is very natural for us to continue our cooperation.” Gulden emphasized their intention to combine tradition and innovation to please both players and fans. He expressed excitement about continuing their partnership with one of the most iconic clubs in football.
The renewed partnership between Manchester United and Adidas will undoubtedly have a significant impact on both parties. For Manchester United, it ensures a stable and lucrative source of revenue, which will contribute to their continued success on and off the pitch. The financial stability provided by this deal will allow the club to invest in player transfers, infrastructure development, and other areas crucial for maintaining their competitive edge.
From Adidas’ perspective, the partnership with Manchester United solidifies their position as a leading sportswear brand in the football industry. The exposure and visibility gained through this collaboration will undoubtedly boost their brand recognition and sales worldwide. Additionally, Adidas will have the opportunity to showcase their latest designs and technological advancements through Manchester United’s global fan base, further cementing their reputation for innovation and quality.
This announcement comes as Manchester United prepares to kick off their 2023-24 Premier League campaign against Wolverhampton Wanderers on August 14. The timing of the extension serves as a morale boost for the team, as they embark on a new season with the support of a long-term partnership with Adidas.
The significance of this partnership extension extends beyond the financial aspects. It represents the enduring legacy and global appeal of Manchester United as a football club. The club’s history, success, and passionate fan base make it an attractive partner for brands like Adidas. Likewise, Adidas’ commitment to style, performance, and innovation aligns perfectly with Manchester United’s values and aspirations.
As the partnership between Manchester United and Adidas continues to evolve, fans can expect to see exciting new kit designs and technological advancements that enhance player performance. This collaboration will undoubtedly contribute to the growth and development of both brands in the years to come.
In conclusion, Manchester United’s extension of their partnership with Adidas until 2035 in a £900 million deal marks a significant milestone for both parties. The 10-year extension solidifies Adidas as the official kit supplier for Manchester United and ensures a stable source of revenue for the club. This renewed partnership represents the shared commitment to style, flair, and high performance that both Manchester United and Adidas embody. As the collaboration continues, fans can look forward to innovative designs and technological advancements that enhance the player’s performance on the pitch.