MANCHESTER CITY stars wore special recycled football jerseys in the warm up before beating Watford on Saturday.
And from Monday, City want fans to bin their old shirts – to turn them into new ones.
Pep Guardiola’s reigning champions – who romped to a 5-1 win over the Hornets – were playing their part in PUMA’s innovative recycling project RE:JERSEY.
Fans will be able to donate polyester shirts for this garment-to-garment recycling project.
Special collection bins will be in place at the City Store, next to the Etihad Stadium as well as at other points around the Campus.
Further details of how fans can participate in RE: JERSEY can be found at http://www.mancity.com/rejersey.
Ahead of Saturday’s game, the centre circle carried the message “Eat, Sleep, City Repeat – 100% RE:JERSEY” on a bright blue patchwork.
It was crafted using recycled materials and will itself also be recycled as part of the experiment.
Matthias Baumer, general manager of BU Teamsport at Puma, said: “As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products,
“With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.
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Pete Bradshaw, director of Sustainability at Manchester City, said: “Both Manchester City and PUMA have made significant commitments to their respective sustainability agendas that ensure both social and environmental actions work for long-term, tangible change.
“With RE:JERSEY, PUMA is looking for new ways to make sporting goods more circular and we are proud to be able to play a part in this journey, working to engage fans, community, workforce and partners – actively collaborating for a better future.”
The RE: JERSEY products were also worn by City’s women’s team during the pre-match warm up before their 4-0 win over Leicester on Sunday.
As part of the recycling process used in the RE; JERSEY project, old garments including logos, embroideries and club badges can be used.
The material is chemically broken down into its main components and colours are then filtered out and the materially is put back together to create a yarn with the same characteristics as polyester.
The pilot experiment is part of PUMA’s circular lab and its Forever Better sustainability platform.
Last year, as part of Circular Lab, PUMA announced the RE; SUEDE program which tests whether the company can make a biodegradable version of its suede sneakers.