Liverpool’s dominance in European football extends beyond their success on the pitch. According to recent statistics from Nielsen Sports, the club has emerged as the most-watched club in European football, surpassing renowned teams like Real Madrid, Barcelona, and Manchester United. From August 2023 to March 2024, Liverpool accumulated a staggering global television audience of 415 million, including domestic league and cup fixtures. This remarkable achievement solidifies Liverpool’s status as a global powerhouse in the footballing world.
The announcement was made by Liverpool’s vice president of communications, Craig Evans, who expressed his delight in the achievement. The news not only highlights Liverpool’s popularity but also underscores their ability to captivate audiences across the globe. Furthermore, Liverpool also claimed the top spot for most-watched home fixtures, further solidifying their position as a fan favorite.
Liverpool’s ability to garner attention and maintain a strong presence in the public eye is evident, even without their participation in this season’s Champions League. A prime example of this was Jurgen Klopp’s final match ceremony, which attracted 70 percent more viewers than Manchester City’s title celebrations. The peak TV audience in the UK for Liverpool’s 2-0 victory over Wolves reached an impressive 1.2 million viewers, including many neutrals alongside avid Liverpool supporters.
Both Liverpool and Manchester City live-streamed their post-match ceremonies on YouTube, and Klopp’s farewell garnered 44 percent more views than the trophy lift. Additionally, Liverpool’s “Danke, Jurgen” graphic on Twitter received 45 percent more engagement than Manchester City’s champions graphic. These figures further exemplify Liverpool’s ability to captivate and engage with fans across various platforms.
Liverpool’s domination extended beyond the final weekend of the season. They emerged as the most engaged club in Europe during that period, accumulating 39.2 million engagements. This figure was 45 percent higher than Manchester City and a staggering 178 percent higher than Real Madrid, the next-highest club. Furthermore, Liverpool’s Premier League matchday generated 26 million engagements, making it the most engaged matchday of the entire season. Liverpool featured prominently, with four of their matches ranking within the top eight.
Throughout the entire 2023/24 campaign, Liverpool amassed an impressive 1.4 billion engagements, the highest in the Premier League. This figure surpassed both Manchester United and Manchester City, highlighting Liverpool’s ability to generate interest and engagement regardless of their rivals’ success. The club’s immense popularity has translated into financial success as well, with Forbes currently valuing Liverpool at £4.2 billion, making them the fourth-most valuable club in the world.
Liverpool’s ability to capture the hearts and minds of supporters, neutrals, and even opposition fans is a testament to their enduring appeal. This level of interest cannot be bought with money; it is a genuine reflection of Liverpool’s rich history, passionate fanbase, and captivating style of play. As Liverpool continues to dominate both on and off the pitch, their position as one of the world’s premier football clubs remains unassailable.