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Liverpool Sign £35m Sponsorship Deal

By: News Disk

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Liverpool Confirm Multi-Year Sponsorship Deal with UPS

Liverpool Football Club have confirmed a new multi-year sponsorship agreement with shipping giant UPS. The American firm will become the club’s first ever global logistics and shipping partner, with the partnership expected to boost Liverpool’s retail and e-commerce operations. The news follows recent deals with Peleton and Google, and is set to net the club as much as £35 million.

UPS to Improve Fans’ Experiences

Ben Latty, the club’s commercial director, said: “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

The partnership will allow Liverpool fans to get their hands on merchandise quicker and more efficiently, with UPS offering their global, integrated logistics network to deliver team spirit and pride to LFC fans no matter where they are in the world.

Liverpool’s Growing List of Partnerships

Liverpool recently renewed their shirt sponsorship deals with Standard Chartered and Expedia, with AXA also listed as a principal partner. Carlsberg, Wasabi and Nivea Men are among the club’s other official partners, with deals also struck with VistaPrint, EA Sports, Cadbury and SC Johnson.

The club have also recently announced a new partnership with Google Cloud, which will see the tech giant provide cloud services and technology support for Liverpool’s football operations. This will include data analytics, machine learning and artificial intelligence to help the club analyse performance data and gain insights into player health and fitness.

Conclusion

Liverpool Football Club have once again shown their commitment to growing their brand by securing a new multi-year sponsorship agreement with UPS. This latest partnership is set to improve fans’ experiences around the world, while also boosting the club’s retail and e-commerce operations. With this new deal, Liverpool now have a growing list of partnerships that will help them continue to build on their success both on and off the pitch.

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