Liverpool FC recently confirmed that they will not be reversing the planned two percent ticket price increase for the 2024/25 season, despite facing opposition from match-going supporters. The decision came after a pre-match protest by fans against Atalanta and the revelation that supporters groups were not consulted about the proposed price hikes. In response to the backlash, Liverpool hastily organized a meeting with the Supporters Board to address the concerns.
Following the meeting, the club issued a statement acknowledging the need to review and improve its engagement approach with the Supporters Board. This raises the question of why there is a Supporters Board if it has not been consulted on matters such as ticket prices. Many match-going supporters have already voiced their opposition to ticket price increases, arguing that football ticket prices are already unreasonably high.
In today’s football landscape, clubs are generating substantial revenue through lucrative TV deals, commercial partnerships, and merchandise sales. As a result, ticketing should no longer be an area where clubs like Liverpool need to place additional financial burdens on their supporters.
Some fans are worried that tolerating a two percent increase now could set a precedent for continued increases in the future. They fear that a ten percent increase over five years could eventually price out local Liverpool supporters who contribute to the club’s famous atmosphere and traditions, such as creating the iconic Kop flags.
During the meeting between Liverpool FC and the Supporters Board, discussions also touched on membership prices. While Liverpool had proposed a small rise for next season, both parties agreed to pause on this matter until more meaningful engagement can take place. This decision shows a willingness to address concerns and work towards better communication between the club and its loyal supporters.
Overall, it is crucial for football clubs to recognize the importance of engaging with their fans on matters that directly impact them, including ticket prices. By fostering open dialogue and considering the concerns of match-going supporters, clubs like Liverpool can maintain a strong connection with their fan base and ensure that the spirit and passion of the game are accessible to all.