Liverpool Football Club has solidified its position as the most-watched club in the Premier League and Europe, according to new data from Nielsen Sports. The report reveals that Liverpool attracted more viewers than any other team throughout the 2023/24 season.
For their 38 Premier League matches, Liverpool amassed an impressive cumulative audience of 471 million. This not only highlights the club’s immense popularity but also signifies a seven percent growth in the Premier League’s season-on-season audience. The growth has been particularly significant in international markets such as China, which saw a remarkable increase of 373 percent, and the United States, with a growth of 42 percent. Liverpool’s game against Arsenal in December 2023, for example, drew a record live audience of 2.28 million viewers in America.
Moreover, Liverpool’s dominance extends beyond the Premier League and into the entirety of Europe. The club was announced as the most-watched in Europe for domestic league and cup games from August 2023 to March 2024. This achievement further solidifies Liverpool’s standing as a global powerhouse in football.
Not only is Liverpool the most-watched club, but it is also the most-engaged in the Premier League, with over 1.5 billion fan engagements. The club’s social media presence is equally impressive, with a staggering 11.9 billion views, making them the most-viewed club on social media. Additionally, Liverpool reached a significant milestone by becoming the first Premier League club to amass 10 million subscribers on YouTube, earning them a coveted Diamond Play Button. This accomplishment places Liverpool in an elite group of YouTube creators.
Liverpool’s popularity is not solely limited to their on-field performances. Despite not playing in the Champions League last season, the club managed to maintain its presence in the public eye. Jurgen Klopp’s final-match ceremony garnered 70 percent more viewers than Manchester City’s title celebrations. The peak UK television audience for Liverpool’s 2-0 win against Wolves was 1.2 million, including many neutrals who were captivated by the club’s performance.
The club’s post-match ceremonies and social media graphics also generated significant engagement. Klopp’s goodbye on YouTube attracted 44 percent more views than Manchester City’s trophy lift, while Liverpool’s “Danke, Jurgen” graphic on Twitter received over 45 percent more engagement than Manchester City’s champions graphic.
Liverpool’s success on and off the pitch has contributed to its remarkable value. In May 2024, Forbes valued the club at £4.2 billion, making it the fourth-most valuable club in the world. This demonstrates the club’s immense global reach and financial strength.
In conclusion, Liverpool Football Club’s status as the most-watched club in the Premier League and Europe is well-deserved. The club’s ability to attract a massive audience, engage fans across various platforms, and maintain its popularity even without Champions League participation showcases its global appeal. With its impressive value and continuous growth, Liverpool remains a force to be reckoned with in the world of football.