Liverpool’s new home shirt has excited supporters for the possibilities of next season, but fans are not happy about the price. The strip that Jurgen Klopp’s players will be wearing has been designed with the 1974 FA Cup-winning shirt in mind and features a bold white contrast collar and cuffs. The launch has received a widely positive reaction, with supporters around the world expressing their admiration for the new kit. Adding to the 1970s feel, the kit release included Ian Callaghan, who wore the original kit for Liverpool, and footage of the current players wearing clothes from the ’70s era. The launch was soundtracked by local musician Pixey’s song, ‘Just Move’.
However, despite Liverpool confirming the youth prices will be frozen, the adult shirt has gone up six percent to £74.95, or £114.95 if you want the ‘match’ edition. This has caused outrage amongst supporters, who have taken to social media to express their displeasure at the high cost of the kit. The home goalkeeper kit and full training collection will be launched at a later date. If you do decide to pre-order the new kit at the official LFC store, you can do so here.