Dallas Cowboys owner and general manager, Jerry Jones, has expressed his desire to increase minority involvement at the ownership level in NFL franchises. After the Cowboys’ 30-10 win against the New York Jets, Jones spoke about the importance of addressing inequity and finding ways to improve minority ownership in the league.
Jones, who himself became an owner “on a wing and prayer,” understands the challenges that potential buyers face. However, he believes that there are multiple ways to address this issue and increase diversity in ownership. He stated, “It’s not the only way. [There are] multiple ways to address inequity. Multiple ways to go do it. And certainly, I would think about one way is to try to work to get ownership improved in the minority area. And I’m all for it and I do it. I work at it. I work at it.”
The backdrop behind Jones’ comments was a racial discrimination lawsuit filed by former NFL Media employee Jim Trotter against the NFL. The lawsuit alleges that Jones made a statement suggesting that if Black individuals had concerns, they should buy their own team and hire who they want to hire. Jones has denied this claim and reiterated that it is not accurate.
Jones has been in discussions with NFL commissioner Roger Goodell about finding ways to increase interest in minority ownership. He pointed out that basketball Hall of Famer Magic Johnson is an investor with the new ownership of the Washington Commanders and expressed his willingness to bring Johnson into the NFL.
The recent sale of the Washington Commanders for a record $6.05 billion and the Denver Broncos for $4.65 billion highlights the financial hurdles involved in owning an NFL franchise. However, Jones believes that there are qualified individuals who can overcome these hurdles and become owners. He stated, “You know the financial hurdles for everything have gone up, but percentage-wise there are qualified people out here. If they aren’t here this minute, they’re on their way because that’s what’s happening in this country is people do gain on it and many of the people that recently have gotten involved in the NFL might not have been able to do it 20 years ago.”
Jones’ commitment to increasing minority ownership stems from his own experience and his belief that anyone can achieve ownership with determination and the right opportunities. He emphasized the importance of sharing thoughts and ideas with others to encourage their involvement in ownership.
While Jones’ comments come in the midst of a lawsuit and allegations, he remains focused on promoting diversity and inclusivity in NFL ownership. He recognizes the progress that has been made but acknowledges that there is still work to be done. Jones’ dedication to this cause reflects his commitment to creating a more equitable and diverse NFL.
In conclusion, Jerry Jones, owner and general manager of the Dallas Cowboys, has expressed his desire to increase minority involvement at the ownership level in NFL franchises. He believes that there are multiple ways to address inequity and improve diversity in ownership. Despite facing allegations in a racial discrimination lawsuit, Jones remains committed to promoting diversity and inclusivity in the NFL. He has been in discussions with NFL commissioner Roger Goodell and expressed his willingness to bring in influential figures like Magic Johnson to increase interest in minority ownership. Jones believes that qualified individuals can overcome financial hurdles and become owners, and he encourages sharing thoughts and ideas to foster greater involvement in ownership. Jones’ commitment reflects his belief that anyone can achieve ownership with determination and the right opportunities, and he is dedicated to creating a more equitable and diverse NFL.