Jack Grealish, the Manchester City winger, has seen his image rights company, Kelandan, secure a £7 million windfall through lucrative sponsorship deals. The company, which Grealish runs with his father Kevin, reported assets of £10.5 million in November 2023, a significant increase from £3.4 million in the previous year. Grealish’s association with high-profile brands such as Gucci, Bose, Puma, and Hellmann’s mayo has been a key factor in securing these endorsements.
The success of Kelandan is expected to continue in the next financial year, with Grealish recently signing a deal with soft drinks brand Pepsi. The agreement will see him feature in Champions League advertisements, further cementing his marketability. A source close to the deal stated, “Jack is worth every penny as far as Pepsi are concerned because everything he touches turns to gold.”
It is worth noting that Kelandan is not Grealish’s only business venture. He also operates a property business and a holding company, both operating under the Kelandan umbrella. These additional enterprises contribute to the diversification of Grealish’s income streams and highlight his entrepreneurial acumen.
Grealish’s commercial success is reflective of his on-pitch performances. Valued at £100 million, he played a crucial role in Manchester City’s treble-winning season and has become a favorite of manager Pep Guardiola. As he prepares to return to Premier League action against Chelsea, Grealish’s marketability is further enhanced by his popularity among fans, particularly young supporters. A heartwarming video recently circulated, showing Grealish engaging with a young Aston Villa fan and signing his shirt, reaffirming his likeability and connection with the public.
The rise of Grealish’s image rights company and his various business ventures highlight the increasing commercial opportunities available to elite athletes. In an era where social media and brand endorsements play a significant role in an athlete’s overall earnings, Grealish’s success serves as a testament to his marketability and business savvy. As he continues to excel both on and off the pitch, Grealish is set to solidify his status as one of the most influential and lucrative figures in the world of football.