FIFA’s decision to appoint Adriana Lima as a global fan ambassador has been met with criticism from former FIFA council member and Australia international Moya Dodd. The supermodel was given the role to “develop, promote and participate in global initiatives” ahead of the Women’s World Cup later this year. However, Dodd believes that the decision is sending an inappropriate message to players and fans. She argues that when a girl plays football, she should be valued for her game-saving tackles and brilliant goal-scoring, rather than her looks. Dodd believes that this puts female players on a more equal footing with their male counterparts and can alter the trajectory of their life’s ambitions.
Dodd was on the committee for the successful World Cup bid to be held in Australia and New Zealand. She believes that in a FIFA World Cup year, the message that should be ringing loud and true around the world is that female players should be admired for what they can do, rather than how they look. She finds it “baffling” that a supermodel like Lima has been appointed as a global fan ambassador for the Women’s World Cup.
Dodd also referred to comments made by Lima in an interview with GQ in 2006 in which she said abortion was a “crime”. Lima’s publicist, Laurent Boye, has insisted that she has changed her views. She said in a statement that Lima has been promoting a healthy lifestyle for several years and is considered an ally on many LGBTQIA+ and women issues.
The Women’s World Cup starts on July 20, with New Zealand facing Norway in the tournament’s opening match. The event will feature 32 teams from around the world, competing for the coveted trophy. The tournament is expected to attract millions of viewers worldwide, with many hoping to see some of the best female footballers in action.
While FIFA’s decision to appoint Lima as a global fan ambassador may have been controversial, it is important to remember that the event is about celebrating women’s football and promoting gender equality in sports. The Women’s World Cup provides an opportunity for female players to showcase their skills and inspire young girls around the world to pursue their dreams.
It is also worth noting that FIFA has made significant strides in recent years to promote women’s football. In 2019, the organization announced plans to invest $500 million in women’s football over the next four years. This includes increasing participation, developing grassroots programs, and improving the quality of competitions.
In conclusion, while FIFA’s decision to appoint Adriana Lima as a global fan ambassador may have been met with criticism, it is important to remember that the Women’s World Cup is about celebrating women’s football and promoting gender equality in sports. The event provides an opportunity for female players to showcase their skills and inspire young girls around the world to pursue their dreams. FIFA’s investment in women’s football is also a positive step towards creating a more equal playing field for female athletes.