Liverpool Football Club has come a long way since Fenway Sports Group (FSG) took over as owners in 2010. Back then, the club was on the brink of administration, but FSG stepped in and invested £300 million to save the day. Over the years, they have made their fair share of mistakes, but they have also brought about incredible financial growth and stability.
In fact, according to Forbes’ latest list of the most valuable football teams, Liverpool now sits as the fourth-most valuable club in the world, with a staggering valuation of £4.2 billion ($5.37 billion). This is a remarkable feat considering FSG only paid a fraction of that amount to acquire the club. To put it into perspective, the current valuation is 14 times higher than what FSG initially invested.
Sitting behind only Real Madrid, Manchester United, and Barcelona in Forbes’ rankings, Liverpool’s rise in value can be attributed to various factors. Under the guidance of Jurgen Klopp, the team has enjoyed immense success on the field, including winning the Premier League and the UEFA Champions League. This on-pitch success has undoubtedly contributed to the club’s financial growth.
Off the field, FSG has been proactive in securing lucrative broadcast deals, commercial partnerships, and kit sponsorships. Notably, they recently announced a switch from Nike to Adidas as their kit supplier from the 2025/26 season. These deals, along with FSG’s decision to sell minority stakes to RedBird Capital and Dynasty Equity, have further enhanced Liverpool’s valuation.
However, despite their impressive financial standing, Forbes reports that Liverpool’s operating income is the lowest among the top five clubs. Their operating income currently stands at £79.4 million ($102 million), compared to rivals Manchester City’s £4 billion valuation. This suggests that while Liverpool’s overall value is high, their profitability may not be on par with some of their competitors.
Nevertheless, Liverpool is undergoing significant changes both on and off the field. The return of Michael Edwards in a newly-formed hierarchy and the appointment of Arne Slot as head coach are just a few examples of the club’s ongoing transformation. These changes, combined with FSG’s continued efforts to drive growth, indicate that Liverpool is poised for continued success in the future.
Fenway Sports Group’s tenure as Liverpool owners has been a rollercoaster ride, with both triumphs and setbacks along the way. However, their ability to transform the club from a financial crisis to the fourth-most valuable team in the world is a testament to their vision and business acumen. As Liverpool fans eagerly await the next chapter in their club’s history, they can take solace in the fact that FSG has positioned them for sustained success both on and off the field.