Arsenal’s new home kit has become the subject of online mockery due to its resemblance to Tesco’s former Value range. The kit, launched last week by the title-hunting Gunners, features blue-striped sleeves that fans claim bear a striking resemblance to the discount supermarket’s logo.
On social media platforms, fans have been quick to draw comparisons between the two, with one user stating, “I really can’t look at the new Arsenal kit with the blue stripes and not think of Tesco Value.” However, amidst the criticism, there are also supporters who see the humor in the situation. One fan, Mattie Powell, jokingly expressed his love for the shirt, saying, “Purchased it then read comment about sleeves looking like Tesco Value. Love it even more now!”
While the kit’s design has garnered attention, the price tag has also come under scrutiny. Priced at £85, some fans argue that it does not offer good value for money. This criticism raises an interesting point about the perception of value among consumers. The Tesco Value range, known for its affordability, became iconic due to its blue-and-white striped design. Despite its association with budget products, it developed a cult following. This suggests that consumers often place importance on affordability and recognize the value in products that offer quality at a lower price point.
Interestingly, Tesco eventually rebranded its Value range as Everyday Value in 2012. This move reflects the changing attitudes towards budget products and the increasing desire for everyday items to be affordable without compromising on quality. The Arsenal kit’s resemblance to the former Tesco Value branding may be unintentional, but it inadvertently taps into this cultural phenomenon of recognizing value in more accessible offerings.
It is worth noting that Arsenal’s new home kit features a change in the club’s crest as well. This alteration symbolizes a fresh start for the Gunners and their ambitions to win the Premier League for the first time in 20 years. As they face title rivals Manchester City with hopes of clinching the league, Arsenal will need all the help they can get, including a boost from West Ham in their match against City.
In conclusion, Arsenal’s new home kit has sparked online mockery due to its resemblance to Tesco’s former Value range. The criticism surrounding the design and price tag raises interesting points about consumer perceptions of value and affordability. While some fans see the resemblance as a cause for humor, others question the kit’s value for money. Nevertheless, with a fresh crest and high hopes for a Premier League victory, Arsenal remains focused on their goal of reclaiming the title after two decades.