Understanding MLS’s New Docuseries: A Closer Look at *Onside*
The Major League Soccer (MLS) landscape is evolving, and the new docuseries *Onside*, produced by Box 2 Box Films, seeks to spotlight this transformation. With high expectations, largely due to the success of *Drive to Survive*, which captured the essence of Formula 1 racing, many are eager to see if *Onside* can achieve similar acclaim. But does it? This analysis dives into the series, exploring its strengths, weaknesses, and potential impact on the league’s future.
Exploring the Production Backdrop
The creators of *Onside* come with a pedigree of success, having also produced the acclaimed *Drive to Survive*. With this experience, Box 2 Box Films aimed to craft a narrative that resonates with both existing fans and newcomers. Paul Martin, a co-founder of the production company, emphasizes a story-driven approach, focusing on the diverse personalities within MLS rather than merely showcasing the game itself. This perspective is crucial, especially as the league grapples with its place in a crowded sports market.
The MLS Challenge: Competing for Attention
MLS has struggled to capture the mainstream American audience despite being in existence for over 30 years. The upcoming World Cup on home soil and the presence of global superstar Lionel Messi present a unique opportunity, yet the challenge remains steep. Unlike Formula 1, MLS is competing with a plethora of football choices from around the world, making its task of gaining traction all the more difficult.
Character Development: The Heart of the Series
One of the standout elements of *Onside* is its focus on character development. The series successfully highlights the contrasting styles and philosophies of key figures like LA Galaxy midfielder Riqui Puig and FC Cincinnati head coach Pat Noonan. Their unique personalities bring depth to the narrative, showcasing the more human side of professional sports. For example, Noonan’s candid commentary on coaching culture and the emotional turmoil following Puig’s injury provide viewers with a glimpse into the complexities of their roles.
Missed Opportunities: Where *Onside* Falls Short
Despite its strengths, *Onside* has significant drawbacks. Some episodes feel lackluster, failing to deliver compelling narratives. For instance, the exploration of MLS’s youngest player, Cavan Sullivan, and rivalries like Sporting Kansas City versus St. Louis City SC, didn’t generate the excitement viewers might expect. Similarly, the summer transfer window episode, despite its potential for drama, lacked the intrigue that could have made it a highlight of the series.
The Messi Factor: An Absence of Star Power
One of the most surprising aspects is the absence of Messi from the narrative. While some fans may welcome a break from his omnipresence, the decision to limit his feature in the series is a gamble. MLS aimed to broaden its appeal beyond diehard fans, but without Messi’s allure, it risks alienating potential viewers who are curious about his impact on the league.
Navigating Access and Player Participation
A recurring theme in the production of sports documentaries is the challenge of gaining access to players and their personal stories. Martin acknowledges that many players were reluctant to participate, which can hinder the storytelling process. This reluctance to engage can leave significant gaps in the narrative, ultimately impacting the series’ ability to resonate with a broader audience.
Redefining the Narrative: Future Directions for MLS
As *Onside* seeks to carve out its niche in the crowded landscape of sports documentaries, it’s crucial for MLS to reconsider its approach to fan engagement and storytelling. Understanding that compelling narratives can transcend sports is essential for attracting new viewers. Instead of solely relying on star power, a focus on authenticity and relatable stories may hold the key to capturing the hearts of viewers.
Identifying Success Metrics: What Does It Mean to Win?
Ultimately, the success of *Onside* should be measured not just by viewership numbers, but also by its ability to engage audiences in meaningful ways. As the series unfolds, it will be interesting to see how it influences perceptions of MLS and whether it succeeds in drawing in casual viewers and fans from other sports. The league’s ambition to become a staple in American sports culture is commendable, but it will require ongoing efforts to innovate and adapt.
As the series gains traction, its impact on MLS’s mainstream relevance remains to be seen. Will *Onside* be a stepping stone for the league, or will it fade into obscurity like previous attempts? Only time will tell, but the journey is sure to be watched closely by fans and industry experts alike.