HomeFootballClub Revenues Up 60% Before England Euro Win

Club Revenues Up 60% Before England Euro Win

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Revenues for Women’s Super League clubs rose by 60% in the 2021-22 season, according to figures published by Deloitte. This increase of £12m on the previous season was largely due to a landmark broadcast deal and further investment from WSL title sponsor Barclays. Wages also rose to a combined total of £25m, which was 37% higher than the 2020-21 campaign. Despite this, clubs made an aggregate pre-tax loss of £14m overall. Deloitte’s Sports Business Group director Zoe Burton described the revenue increases as “significant leaps” and said that organisations should not be shy about the commercial opportunities available in women’s football. Matchday revenues represented almost 10% of clubs’ combined income in 2021-22, and since England’s historic Euro 2022 victory, attendances have increased by 200%. Losses are covered by backing from the wider organisations behind WSL clubs, with Deloitte finding that “group income” accounted for about 40% of revenue across the league. Deloitte believes that WSL revenues should continue to rise in the future.

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