Chelsea Set to Unveil New Kit Without Front-of-Shirt Sponsor
Chelsea Football Club is set to unveil their new kit on Monday, but without a front-of-shirt sponsor. The club had been in talks with gambling firm Stake, who also have deals with Everton and Watford, but due to opposition from fans, no agreement was reached.
Previously, Chelsea had agreed on a deal with U.S. streaming service Paramount Plus. However, this deal was rejected by the Premier League due to concerns that it could cause issues with the league’s current broadcast partners. The Premier League’s current broadcast partners in the UK are Sky Sports, BT Sport (soon to be TNT Sports), and Amazon Prime. Additionally, the league has a TV deal with NBC Sports in the U.S.
Chelsea had hoped to complete a deal with Paramount Plus, but it was deemed not permissible under the Deed of License, which is the contract between clubs and the Premier League. This contract covers various matters, including broadcasting and commercial deals.
While talks with other potential partners are ongoing, Chelsea’s kit launch will proceed without a front-of-shirt sponsor. The Daily Mail reported this development. There has been no news yet regarding Chelsea’s sleeve sponsor after previous partners Whalefin pulled out of their agreement with the club.
The search for a new front-of-shirt sponsor began after Chelsea’s three-year deal with telecommunications network 3 UK expired at the end of last season. Prior to that, Japanese firm Yokohama Tires had sponsored the west London club.
Interestingly, Chelsea is one of five Premier League teams that have not released their kit ahead of the new season. The other teams include Luton Town, Sheffield United, Burnley, Nottingham Forest, and West Ham United. However, Nottingham Forest is planning to launch their kit next week.
It is worth noting that Chelsea and Manchester City have become kings of player sales in the Big Six. Both clubs have been successful in generating significant revenue through player transfers. This has allowed them to invest in new signings and strengthen their squads.
In conclusion, Chelsea Football Club will unveil their new kit on Monday without a front-of-shirt sponsor. The club had been in talks with gambling firm Stake, but due to fan opposition, no agreement was reached. Talks with other potential partners are ongoing, but for now, the launch will proceed without a sponsor. Chelsea is one of five Premier League teams yet to release their kit for the new season. The search for a new front-of-shirt sponsor began after their previous deal with 3 UK expired. Chelsea and Manchester City have been successful in generating revenue through player sales, allowing them to strengthen their squads.