BBC Sport and the Women’s Super League (WSL) have agreed to extend their TV deal until 2025, allowing fans to continue watching live matches on BBC iPlayer. This one-year rights extension follows a groundbreaking three-year contract that was signed in 2021. Starting in September, the agreement will see the BBC show a minimum of 18 live games across BBC One and BBC Two.
The extension of this partnership highlights the growing popularity and success of women’s football. Philip Bernie, the interim director of BBC Sport, expressed his excitement about the continued collaboration, stating that women’s football has reached “unprecedented heights.” He believes that by showcasing the excitement of the WSL, the BBC can continue to contribute to the growth and promotion of the domestic league.
In addition to live matches, the Women’s Football Show will continue to provide regular highlights of the WSL. This program has been instrumental in bringing the game closer to fans and providing in-depth analysis and commentary on the matches. Fans can also look forward to selected games being broadcasted on BBC Radio 5 Live, allowing them to enjoy live commentary and expert insights.
The decision to extend the TV deal is a significant step forward for women’s football in terms of exposure and recognition. With the BBC’s extensive reach and influence, more people will have access to watch and engage with the sport. This increased visibility will not only benefit current fans but also attract new audiences and inspire young girls who aspire to become professional footballers.
The WSL has been gaining momentum in recent years, with top clubs investing in their women’s teams and attracting talented players from around the world. The league has also witnessed a surge in attendance and viewership, reflecting the growing interest in women’s football. The extended TV deal with the BBC will undoubtedly contribute to this upward trajectory, allowing more people to witness the skill, dedication, and excitement that the WSL offers.
As women’s football continues to break barriers and shatter stereotypes, it is crucial to have strong media partners like the BBC who are committed to providing extensive coverage and promoting the sport. The extension of the TV deal until 2025 demonstrates the BBC’s dedication to women’s football and its belief in the potential of the WSL.
In conclusion, the agreement between BBC Sport and the Women’s Super League to extend their TV deal until 2025 is a significant milestone for women’s football. With live matches shown on BBC iPlayer and a minimum of 18 games broadcasted across BBC One and BBC Two, fans will have ample opportunities to watch their favorite teams in action. The partnership reaffirms the growing popularity and success of women’s football and will undoubtedly contribute to its continued growth and development.