Aston Villa Secures Lucrative Kit Deal with Adidas for Next Season
Aston Villa has announced a new kit deal with Adidas, replacing their current partnership with Castore. The British brand Castore has been supplying Villa’s kits for the past two seasons under a multi-year contract signed in 2022. However, starting from the 2024-25 season, the heavyweight German manufacturer Adidas will take over the responsibility of providing kits for Villa’s men’s and women’s teams, as well as their academy sides.
Adidas, known for its contracts with top clubs like Manchester United and Real Madrid, will now add Aston Villa to its impressive roster. This long-term arrangement is expected to be highly lucrative for the club. It is worth noting that Villa’s co-owner, Nassef Sawiris, owns around seven percent of Adidas, further strengthening the connection between the two entities.
The decision to switch kit suppliers was prompted by complaints from Villa’s playing staff regarding this season’s Castore shirt. Players expressed concerns about the shirt’s “wet-look” appearance and its impact on their performance. According to a report by The Athletic in September, players felt that the shirts became too heavy during matches, potentially hindering their movement on the field. The shirts, made primarily of polyester and elastane, were said to be unable to efficiently absorb sweat.
Villa’s president of business operations, Chris Heck, played a crucial role in securing the deal with Adidas. The impending switch aligns with Newcastle United’s decision to also terminate their contract with Castore and move to Adidas next season. While Newcastle’s move is driven by the lucrative nature of the new deal, Aston Villa’s decision is primarily motivated by the desire to address the concerns raised by their players.
Currently sitting in second place in the Premier League table, Aston Villa, led by manager Unai Emery, are just three points behind leaders Liverpool. They will face Everton in their next match on Saturday.
Adidas has declined to comment on the new partnership.