Arsenal manager Mikel Arteta’s team talks shown in Amazon’s All or Nothing docuseries captured the hearts of Gooners.
The boss was shown giving his team numerous team talks before games, ranging from bringing in an actual light bulb to rubbing their hands together to create positive energy.
But it was the Spaniard’s flipchart sketch before the Gunners’ resounding 3-1 victory in the north London derby over Tottenham that caught fans’ attention.
Drawing a heart and a brain holding hands either side of an Arsenal supporter holding up a scarf, Arteta explained to the players that passion and clarity were the drivers needed to bring energy into the clash.
Now, Arsenal have launched a black top featuring the popular doodle that led to their derby day win, alongside the Gunners crest and cannon.
The club also announced announced 65 per cent of the money generated from sales is set to go to The Arsenal Foundation – the club’s community scheme.
The Foundation works with more than 5,000 individuals each week across a range of education, social inclusion and sport programmes, in the local area, across the UK and overseas.
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And the new piece of merchandise, selling at £25, has already sold out online, just a few hours after its release on Friday morning.
The club are also selling mugs with the same doodle on, in a section called the ‘Arteta Collection’, with 65 per cent of proceedings also going to the Foundation.
The Gunners will be travelling across London to face Brentford at the Gtech Community Stadium on Sunday lunchtime – live on talkSPORT.