Adidas to Become Newcastle’s New Kit Manufacturer from 2024-25 Season
Newcastle United Football Club has announced that Adidas will be their new kit manufacturer starting from the 2024-25 season. This comes as a replacement for Castore, who has been supplying the club’s apparel since the 2021-22 season. The news was accidentally revealed when Amazon mistakenly released episodes three and four of the ‘We Are Newcastle United’ documentary, which showed the club’s commercial staff finalizing a deal with the German brand. Although the episodes have been taken down, the excitement surrounding this partnership remains.
Adidas has a long-standing history with Newcastle United, having previously supplied the club’s kit during the successful years under Kevin Keegan in the mid-1990s. This new deal is not only a nod to the club’s heritage but is also expected to provide a significant financial boost. Newcastle is actively seeking to maximize their commercial revenue in order to comply with financial fair play (FFP) rules. Under the ownership of Mike Ashley, the club has lagged behind other top six sides in terms of commercial earnings.
The previous deal with Castore was reportedly worth around £7 million annually. In comparison, Tottenham Hotspur’s contract with Nike is rumored to be worth approximately £30 million per season. Therefore, Newcastle’s new partnership with Adidas is expected to represent a substantial increase in revenue. This influx of funds will undoubtedly aid the club’s ambitions on and off the pitch.
To secure the deal with Adidas, Newcastle invoked an exit clause in their contract with Castore, which was originally set to run until 2027. This move demonstrates the club’s determination to align themselves with a global sporting brand that can provide both financial stability and a strong marketing presence.
Peter Silverstone, Newcastle’s Chief Commercial Officer, played a crucial role in securing this partnership. Silverstone, who was appointed last October, has strong ties with Adidas from his time at Arsenal. He was instrumental in the north London club’s return to the brand for the 2019-20 season. With his expertise and connections, Silverstone has successfully brought Adidas back into the Newcastle United fold.
The anticipation surrounding this announcement was heightened when Adidas tweeted “Coming Soon” along with an image featuring the iconic Newcastle United colors and the release date of the final episode of the documentary. In response, Newcastle United replied with the ‘eyes’ emoji, further fueling excitement among fans.
This new partnership between Newcastle United and Adidas signifies a fresh chapter for the club. It not only strengthens their financial position but also enhances their global brand appeal. The association with a renowned sporting brand like Adidas will undoubtedly attract new fans and sponsors, further expanding the club’s reach.
As the 2024-25 season approaches, fans eagerly await the unveiling of the new Newcastle United kit designed by Adidas. The collaboration between these two iconic brands is expected to result in a stylish and innovative range of apparel that will resonate with supporters.
In conclusion, Newcastle United’s decision to partner with Adidas as their new kit manufacturer from the 2024-25 season is a significant move for the club. Not only does it pay homage to their history, but it also provides a much-needed financial boost. With this partnership, Newcastle aims to bridge the gap with other top clubs and establish themselves as a force to be reckoned with both on and off the pitch. The future looks bright for Newcastle United as they embark on this exciting new chapter with Adidas.