Fenway Sports Group (FSG), the owners of Liverpool Football Club, have recently appointed Michael Edwards as their new CEO of Football, signaling their intention to expand their portfolio within the sport. One aspect of this expansion is the acquisition of another club, which is expected to benefit Liverpool in terms of player signings.
To aid FSG in their search for a suitable club, sports tech company Prospect has utilized AI to identify four potential targets. These clubs are Toulouse from France, KVC Westerlo from Belgium, Gil Vicente from Portugal, and Dundee United from Scotland. According to Prospect’s research, these clubs align with FSG’s objectives for Liverpool in terms of work permit flexibility, tactical style influence for loan player development, and scouting and knowledge networks.
France, Belgium, Portugal, and Scotland are highlighted as the primary markets Liverpool is predicted to focus on, as they have proven to be fruitful partnerships for other Premier League clubs. Saudi Arabia, the USA, Brazil, and India are discounted due to financial and geopolitical reasons. The remaining options are relatively inexpensive to purchase, with Toulouse being ranked as the most suitable club by Prospect.
Interestingly, FSG’s recent appointment of Pedro Marques as their new technical director for football could indicate a focus on the Portuguese market. Marques has previous experience at Benfica, suggesting that FSG may be considering opportunities in Portugal as well.
In addition to the four primary markets, Prospect’s data also suggests that Sweden, Brazil, the Netherlands, and Denmark could be potential targets for FSG. Their comprehensive report provides further insights into these markets and is worth exploring in full.
Overall, FSG’s intention to acquire another club aligns with their long-term strategy to strengthen Liverpool’s squad and enhance their global presence. By strategically partnering with a club from one of these markets, FSG aims to overcome work permit issues, tap into new talent pools, and expand their scouting and knowledge networks. The success of this endeavor will depend on careful analysis, due diligence, and effective integration between the clubs.